Business Profile

Executive Summary
Obutale.com is an e-commerce company positioning itself to become the market leader in offering online merchants and consumers a uniform and trouble-free way to sell and buy merchandise online. The company offers a business-to-business and business-to-consumer solution to online merchants of physical, non-perishable and digital products. The company utilizes a consolidation approach in handling all product returns that allows online merchants to instantly save bad sales, restore customer satisfaction and stimulate repeat sales, while offering consumers a convenient, centralized online location to claim returns. By creating a new service category and utilizing the first-mover advantage, Obutale.com positions itself for rapid growth and gains a strong opportunity to raise entry barriers for possible competition.
Obutale.com lets you run your entire ecommerce business more efficiently — your Web store, inventory management, order fulfillment, and accounting systems, as well as your customer relationship management. Obutale.com also enables you to deliver an intuitive, "Amazon.com-like" experience to your customers, and better manage and grow your business within a single location.

The Market
E-commerce continues to accelerate and the amount of money spent on purchases made through the Internet shows no sign of decline.
E-commerce is rapidly growing in Uganda, and it is expected to shortly become the second largest online market in the East Africa region, after Kenya. This is mainly due to the rapid growth in telecommunications users and the widespread use of mobile money payments: in fact, Ugandan commercial banks implemented the Mobile Money service, which allows mobile phone users to electronically transfer funds to retailers or individuals. Moreover, many banks are now offering VISA debit cards which allow for online payments, and some are even offering credit cards.
According to a report by Contador Harrison, Ugandans in the age group 30-40 are the biggest online spenders. Most of Uganda’s domestic B2C e-commerce sector is run on mobile devices and on social media platforms, including Facebook, WhatsApp, twitter, instagram, google and linkedIn

Service Offerings
Obutale.com's services streamline the entire buying, selling and return process for retailers and customers. We allow retailers to outsource a large part of their business, allowing the retailer to concentrate on their core competencies and not get distracted with activities that add little value. Obutale.com will reduce capital expenditures of a company that uses their services, increase customer service of the retailer, increase sales opportunities, increase revenues, and improve inventory management. Customers will benefit by having a convenient, easy way to buy and return their purchases as well as the ability to track their orders.

Keys to Success
Obutale.com has three ambitious and obtainable keys to success. The first is the development of a customer service / customer satisfaction software application. This robust software will be Obutale.com’s engine that ensures a seamless management of all of their business activities. Their second key is the formation of strategic relationships with online merchants, shippers, and credit card companies. The relationships with merchants will allow Obutale.com to quickly grow their customer base of retailers served. Alliances with shipping companies will be formed since the actual cost of shipping is their largest cost driver. Partnerships with credit card companies will allow Obutale.com to offer the respective cards as the preferred credit card thereby generating an additional source of revenue.

Objectives
To increase the number of online shoppers, thus causing a market expansion for online merchants. The first retailers who implement the proposed program will also be able to differentiate themselves and capture larger market shares in their respective segments. Once embraced by the majority of retailers, the program will become an industry standard. Due to lack of current competition, Obutale.com has the first-mover advantage and is well positioned to establish itself as the leader in the newly created service category. Obutale.com therefore has an enormous upside potential and is poised for rapid growth. By securing agreements with companies such as, MTN, Airtel, SafeBoda and Uber that host large numbers of merchants, Obutale.com will raise high entry barriers for possible competition and will significantly minimize the replication factor.

Mission
Our mission is to enhance customer service of online merchants, boost their customer retention and increase their sales. We strive to improve the overall image of the online merchant and therefore stimulate growth of online shopping. We put our efforts to increase customer satisfaction when consumers deal with retailers, to enhance the interaction process when retailers communicate with consumers, and to streamline the problem resolution order in all possible ways.

Management Summary
 Obutale.com is a privately owned company by Mr.Chris, President and founder. The company is seeking for a team of  board members. The board members shall be granted shares of stock to provide an incentive for their performance on the board.